Are you using the right Google search terms?

I just read this article by Kurt Fromherz published in Today's Garden Center news, and it has a lot of application for Texas growers and landscapers. If you're looking to rank high on Google search results, put some thought into what your customers will search for. We in the industry categorize and classify things differently. Kurt brings up an excellent point when he says that your customers will search for "hibiscus" before they look for "annuals." Are you using the right key words in your online content?

More consumers and businesses are turning to Google FIRST to source plant materials. Check Google Key Word search rankings through the Ad Words application when planning your key words (you do need to register for a free account). We found out that a search for “lantana” in the DFW area yields 1900 searches per month.

Where do you go?