It was gave me a sense of national pride to see Ball FloraPlant rank in the top 10 cuttings producers of 2012 in this article in the Greenhouse Grower. It was the only U.S. based company on the list. What also struck me was the comments from the Greenhouse Grower survey. Producers were asked what they were looking forward to and what challenges lie ahead.
Producers are looking forward to launching new products, crops, and technologies according to the survey. Petnunia lines, large flowering cupheas, begonia Glory series and Cottage lines, Great Balls of Fire series (heat tolerant ivy geranium) are items that buyers can look for in the coming year.
When asked about the challenges ahead, some of the producers said:
“Increasing costs of energy, inflation in production countries, exchange rates and generally trying to keep costs per unit under control.”
“Rising production costs.”
“Offering distinctive products, reliability of supply and being easy to do business with.”
While some of these things are out of our control, there ARE things we can do to manage these future challenges. Harnessing technology can help contain production costs and make ourselves easy to do business with. Are you using chemicals and fertilizers in the right amounts? Can you track this through your current systems? Do you have an optimized irrigation system? What is your online presence like, and how easy is it for landscape contractors, architects, and retail centers to find your product?
If you’ve got any strategies to share, we’d love to hear about them. Feel free to contact us to learn more about cost-saving strategies and technology.